On July 8th, while sitting in my ethical analysis class, the phrase context is king came to me… I was very excited by the phrase and quickly began to consider how I might use it for art making. Just as quickly, I suspected that I was not the first to come up with the string of words… a google search proved that I was not. Despite my general position that ideas are more communal than proprietary, I found that I was still disappointed with the fact that I hadn’t been the author of something unique… seems the desire to author and claim ownership of a new creation is a significantly strong one.

With this project I will attempt to come up with compelling phrases that do not already have a google result in the hopes that I can offer something new to thought or human experience relative to the google archive. If the phrase I think of already has a google search result, the phrase will be hyperlinked.

- context is king
- he is upset about the possibility that iran may be building nuclear weapons
- pretension is at the heart of all those seeking to be great
- brilliance is overrated
- i’m probably memeing
- ustream hidden camera reality show
- paul mccartney should have extended the second part of the song band on the run because it’s incredible
- i tweet therefore i am
- psychically naked in the hot tub with friends
- grief is for the living
- it never ceases to amaze me, how irrelevant i am
- being content to simply work on one’s pictures without looking to have a dialog about one’s work is not art (Jamie Panzer co-author)
- personify consumption tracking technology
- use value of you
- speak in number the most efficient form of flattery
- delusion can be a great playpen
- informationally derived communal configurations
- i have not arrived
- frames are boundless
- lust after depth
- exist as a nest of text that only makes sense once you’ve turned the page
- algorithmic voyeurism
- sorry for the saga
- schedule = a thieves’ tunnel through the tomb of time